Paul Ferradas was born in Lima, Peru. At the age of 4, his family moved to the United States. San Jose, California was his home for most of his early childhood. In the late seventies Paul moved to Miami, Florida for several years. It was there where he began to absorb all the diverse cultures and wonderful colors that areas like South Beach had to offer. Art and culture was everywhere, an inspiration that would open doors to see life as one big piece of art. Without any formal training in photography or cinematography, Paul began to study the works of iconic photographers that he admired such as Mario Testino which is also from Lima Peru, Richard Avedon, and Raphael Mazzucco to name a few.
Now established in the Bay Area California, Paul strives to help businesses deliver rich content for their audience. You only get one shot at a first impression so it's very important to deliver the best quality product to clients that will achieve sales and growth for years to come.
Although I've worked with well known brands like Target, Safeway, NBC, and much more, I embrace the smaller companies too as it gives me a sense of accomplishment to watch my clients grow with the imagery and creativeness that I can bring to their brand.